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Telemarketing

 Telemarketing

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Data Services & Business Directory   

Database Cleaning and Database Validation

 

How up to date is your prospect or client database?

 

As a telemarketing company we recognize that current and accurate business contact data is the key to a productive and successful marketing campaign.

 

According to the Direct Marketing Association (DMA) and Royal Mail business data decays rapidly, at up to 20% per year.

 

Like most companies you probably have an extensive list of customers, prospects and enquiries. This is a hugely valuable resource and one that is often under-utilised as time is spent either dealing with new enquiries or orders and customer records are only looked at when a customer comes to you. If you are carrying out direct mailing or other marketing activities you need to know that your sales brochures etc. get to the right person at the correct address, ultimately saving you money with your campaign by reducing waste.

 

Smart Source UK provide a service where you can use our team as and when you need us. Maybe you have a sales campaign for a targeted geography or industry sector - let us clean that area of the database before you start your campaign and improve the quality of the information you are using.

 

We will run a small trial project first, to establish how many records can be cleaned per hour, and then provide a guaranteed maximum price to complete the project.

 

We can:

  • Up-date contact details
  • Clean address data
  • Enhance your data with other information fields
  • Append hard to find information
  • Track down the budget holders for your products and services
  • Establish the customers current situation providing valuable insight into your market
  • Pass any hot leads or enquiries to you straightaway
  • De-dupe your database

You will:

  • Receive your data back in a format easily integrated back in to your database,
    so you will have no delay in starting your campaign.
  • Every call will have notes recorded.

 

Mailing Services...

 

Smart Source UK offers a full direct marketing bureau service that can include sourcing

the names and addresses of prospective business clients, through to printing, inserting,

enveloping and despatching your literature.

Our prices are very competitive and each project will be individually managed by one of

our consultants who will work with you to put together a cost effective campaign based

upon your individual requirements, for example; number and type of inserts, envelope

size and whether mailsort discounts are available.

 

TPS / FPS / MPS Data Filtering...

 

Direct marketing activity, whether by phone, fax or mail, can become an annoyance to

some of the recipients. Consumers may now elect to join any/all of the established

preference services in order to avoid unsolicited contact by businesses.

  • Telephone Preference Service (TPS)

  • Fax Preference Service (FPS)

  • Mail Preference Service (MPS)

Smart Source UK can provide a data filtering service for those customers unable to do

it for themselves.

 

Consultancy...

 

Our consultants can work with you to discuss and advise you on the best way forward

based on your particular needs. A cost effective specification will then be put together

based upon your individual requirements.